Frogs are tasks that you’ve been putting off for a long time which you really know you should get done, but somehow never get around to. They keep you awake at night enough for you to think ‘I must do that tomorrow’ but they’re never quite urgent enough to get done. So you put them off for weeks, months, years, decades. This notepads helps you keep track of your frogs and how old they’re getting. This comes from the Mark Twain quote “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

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